
Bridge 360 combined mining, art, and technology in their first augmented reality (AR) exhibit, demonstrated in Mining Philippines 2017 held at Sofitel Manila, Philippines from September 5 to 7, 2017.
Turning public perception of mining from the traditional and outdated view of it being dirty, laborious, and destructive to the view of it being technologically advanced, socially beneficial, and environmentally responsible is one the resource industry’s key challenges. Correctness of public perception is important since it can influence government policies on resource extraction. Bridge 360 aims to contribute its share to solving this challenge through its modern approach to information dissemination and education campaigns (IEC).
Targeting students and young professionals, specifically “millennials,” the team developed an augmented reality application to showcase a vision of a mining project where all equipment, facilities, and people are connected through wireless internet, allowing for real time communication and monitoring. Such vision is aligned with modernizing the public perception of mining as a process that can employ cutting edge technology, in this case, Internet of Things (IoT).
Augmented reality gives ability to turn a flat physical image or “marker” into a moving 3D animation when viewed through Bridge 360’s mobile application. AR gives an illusion that the 3D animation exists in front of the viewer. It also allows the viewer the freedom to move around and inspect the animation from all angles if the smartphone’s camera is pointing at the marker, hence raising audience interest and engagement.
